My career in fashion has been a journey of creativity, adaptability, and brand-driven innovation. I began as a Fashion Designer, graduating from Inacap in Santiago, Chile, but my passion for consumer behavior, trend forecasting, and market strategy pushed me beyond traditional design.

I gained invaluable experience working at one of South America’s largest retailers, refining my skills in product development, retail strategy, and brand positioning. This hands-on experience helped me develop a strong commercial mindset, allowing me to create not only trend-driven but also strategically impactful designs.

In 2017, I moved to Australia, where I quickly established myself in the industry, working with major global brands like Playboy, Von Dutch, Dickies, and Santa Cruz. My expertise in lifestyle-driven design, trend forecasting, and market expansion led me to my current role as Creative Director at Atomic, where I oversee the creative direction and product strategy for multiple international brands.

I take a consumer-first approach to design, ensuring every collection is deeply connected to market needs while maintaining a distinct brand identity. My work extends beyond product creation—I specialise in building and elevating brands, guiding small businesses and creative teams to develop cohesive storytelling, impactful visuals, and commercially successful collections.

For me, fashion isn’t just about aesthetics—it’s about understanding culture, predicting shifts in consumer behaviour, and creating meaningful brand connections. I believe in breaking creative boundaries while maintaining a strong commercial perspective, ensuring that every design has both cultural relevance and market impact.