My journey in the fashion industry reflects my genuine passion, dedication, and adaptability. Graduating as a Fashion designer from Inacap in Santiago, Chile, provided me with a solid foundation. However, it was my curiosity and drive for innovation that truly set me on a unique path. Exploring trend forecasting, consumer style identification, and retail dynamics, I refined my skills through the ‘Whitaker lifestyle method,’ an experience I consider transformative.

My career took a significant turn as I immersed myself in one of South America's largest retailers, where I gained invaluable insights into product development, retail intricacies, and the art of identifying untapped market opportunities.

In 2017, I embraced a new adventure by moving to Australia, where my efficiency and capability helped me progress swiftly.

I like to bring a fresh perspective to my design approach by focusing solely on the consumer’s lifestyle. I prioritize understanding the needs of the customer, finding opportunities, and reflecting them in my designs.

To deepen my involvement in the fashion world, I pursued studies at IFA Paris, eventually earning the position of Creative Director at Atomic. In this role, I aim not only to shape Atomic's creative direction but also to share my expertise with small businesses and creative teams.

I believe that fashion creativity is limitless, and I strongly encourage breaking away from conventional creative boundaries to foster a culture of continuous creativity and innovation within the industry.

My genuine love for brands and dedication to their success drive me to continuously seek innovative solutions and push creative boundaries, ensuring that the fashion industry remains vibrant and dynamic.