What if everything you’ve been told about "hustle culture" is a lie? For years, I thought sacrificing sleep, skipping meals, and ignoring my mental health was just part of the job as a designer, but it’s not. In this blog, I’m sharing the unfiltered truth about how I flipped the script—prioritising health, therapy, and balance without losing my edge. If you’ve ever felt like burning out is the only way to "make it," trust me, you’ll want to read this one.

"I’m Not Who You Think I Am" is not your typical designer glow-up story. It’s raw, it’s messy, and honestly, it’s way too real. We’re talking about the behind-the-scenes chaos they don’t show you on Instagram — the doubt, the wins that never feel big enough, and the people who can’t handle your shine (spoiler: that says more about them than it does about you). If you’ve ever felt like you’re running a race against your own potential, this one’s for you. By the end, you’ll realise that being "enough" was never the problem—you’ve been too much for the wrong people all along. Time to own it.

Steve Jobs once said, ‘Intuition is a very powerful thing, more powerful than intellect.’ That stuck with me—not just because of who said it, but because it’s the perfect description of where creativity lives. In the clouds, far from the grind. And trust me, the more time I spend there, the more I realise it’s the secret sauce to thriving in the fashion industry.

Fashion isn’t about the stitch count or the fabric; it’s about how it makes people feel. This post dives into the emotional core of design and why creating a connection with your audience is the true secret to building an iconic brand. Forget selling features—start crafting stories. Because in the end, it’s not logic that makes someone fall in love with your designs; it’s emotion.

This post explores how AI isn’t here to replace designers, but to empower them. By handling time-consuming tasks like trend analysis and customer insights, AI frees designers to focus on creativity and innovation. Embracing AI gives designers a unique edge, enhancing their vision and impact without overshadowing the human touch that makes fashion meaningful.

Think real fashion inspiration can be found behind a screen? Think again. This post dives deep into why experiencing the world firsthand is essential for crafting collections that leave a lasting mark. It’s about truly understanding the people you’re designing for, absorbing the rhythm of trends before they hit the mainstream. I’m sharing why travel is the ultimate muse, plus a look at some of the journeys that keep my creativity alive and thriving. Ready to uncover where true style begins? Keep reading.

Ever wonder if your job is holding you back? This post is a real talk about recognising when it’s time to leave a role that’s no longer serving you. This post dives into the hard truth of staying in a comfort zone, what it means to step into the unknown, and how finding your worth can open doors you didn’t think possible. If you’ve ever questioned your place in your career, this one’s for you. Keep reading to discover why growth requires risk.

Starting over in a foreign land? It’s not for the faint-hearted. After a thriving career in Chile, moving to Australia felt like the ultimate reset—where none of my past successes seemed to matter. I faced rejection, imposter syndrome, and endless challenges, all while trying to prove myself. But instead of letting it break me, I turned every setback into growth. This story is one of resilience, where failure isn’t an ending—it’s just the beginning of finding your voice again.

Explores the journey designers take to discover their unique creative voice in the fashion industry. It emphasises the importance of looking inward, drawing inspiration from personal experiences, and experimenting without fear. The post highlights how great designers develop their voice through patience, trial and error, and by staying true to their values, all while resisting the pressure to conform to fleeting trends. Ultimately, it’s a call to trust the process, embrace authenticity, and let your voice define your work.

This post explores how fashion designers can maintain their unique creative voice while working for established retail brands that already have a defined style and customer base. It highlights the challenge of balancing personal expression with the need to respect a brand’s history, existing aesthetic, and loyal audience. Through subtle innovation and creative problem-solving, designers can push boundaries within set frameworks, creating a dialogue between their vision and the brand’s legacy. The post dives into how designers navigate these limitations, ensuring their work remains fresh while staying true to the brand’s identity.

Explores the unseen realities of the fashion industry, contrasting its glamorous image with the relentless pressure and mental health struggles faced by designers and creatives. It delves into the anxiety, competition, and burnout that come with the constant need for reinvention, while also addressing the industry's shift toward sustainability and digital innovation. The post highlights the emotional toll of staying relevant in a fast-paced world and emphasises the growing need for conversations around mental well-being in fashion.

SS25 was a season where fashion stepped boldly into the future. Hermès showcased its signature craftsmanship, blending traditional elegance with modern, understated luxury. Balenciaga hurled us into a cyber-dreamscape, with neon hues and tech-infused tailoring that blurred the lines between reality and fantasy. Louis Vuitton balanced heritage with cutting-edge innovation, sculpting architectural silhouettes that felt both futuristic and familiar. Meanwhile, Prada championed sustainability, delivering sleek, eco-conscious tailoring. Each collection was a testament to fashion’s restless reinvention, pointing towards a limitless, exhilarating future.