If Part I was about seeing the invisible work behind a strong brand, this one is about sharpening your lens. It’s for the creatives who want to go deeper, beyond assumptions, beyond aesthetics. This post breaks down exactly how to study your customer with real emotional precision. From building character profiles to decoding the silences in feedback, it's packed with raw, honest insights that will change the way you design. If you’re ready to move from intuition to intention and create work that people feel, this is where it begins.

This post dives into the real heart of what makes a brand unforgettable. and it’s not just a pretty font or colour palette. It’s about emotion, consistency, and knowing your customer better than they know themselves. I’m sharing the invisible work behind strong brand identities, and why understanding those details might be the most powerful move you can make in fashion.

Growth is a weird thing, one day, you wake up and realise you’re not the same person you used to be. And while you’re out here evolving, some people still see you through the lens of who you once were. Maybe they loved that version of you, maybe they just feel uncomfortable with the fact that you’ve outgrown the space they kept you in. But here’s the truth: you’re allowed to change. You’re supposed to change. And not everyone is meant to come with you. This is about embracing who you’re becoming, letting go of the past with love, and stepping into the next version of yourself, unapologetically….

Creativity is great, but understanding the business is what makes it count. I learned that by asking questions, sitting in meetings, and getting curious. The designers who get business? They’re the ones who win. Let’s talk about it.

Fashion is everywhere. Scroll through your feed, walk into any store, and there it is. But style? That’s something else entirely. Style is personal. It’s the way you carry yourself, the choices you make, the confidence you wear like a second skin. It’s not about following trends; it’s about knowing who you are and letting that show in every detail. This blog breaks down why fashion might get you noticed, but style is what makes you unforgettable.

Your brand isn’t just a logo or a LinkedIn headline—it’s the way people feel when they hear your name. In this post, I’m breaking down the power of personal branding and why authentic communication is the key to standing out. Forget the polished, scripted version of yourself—real connection happens when you show up as you. If you’re ready to build a brand that actually resonates, keep reading…

This post dives into the power of genuine connections in the fashion industry, highlighting how loyalty and strong relationships can shape your career far beyond any job title or paycheck. It’s about valuing the friendships and networks you build along the way—because those are the people who inspire, support, and have your back when it matters most. Forget the labels; this is about the bonds that truly elevate your journey.

2025 fashion is all about boldness, balance, and embracing your unique vibe. In this blog, I unpack the trends shaping the year—from sculptural silhouettes to unexpected colour clashes—and share practical tips as a Fashion designer on how to make these trends work for you. It’s not about following blindly; it’s about blending comfort with bold statements, finding your proportions, and owning your style like an insider. Ready to turn the trends into your signature look? Let’s get into it.

In this blog, I’m diving into the real secret of thriving in the fashion industry: kindness and connection. Forget the stereotypes of icy boardrooms and diva behaviour—success in fashion is all about building relationships that last. From suppliers to colleagues, to bosses who become lifelong friends, the people you meet can shape your career in ways you’d never expect. I’m sharing how I went from idolising Miranda Priestly to wanting to inspire and uplift my team, because fashion isn’t just about clothes—it’s about people. Ready for the real tea? Keep reading.

What if everything you’ve been told about "hustle culture" is a lie? For years, I thought sacrificing sleep, skipping meals, and ignoring my mental health was just part of the job as a designer, but it’s not. In this blog, I’m sharing the unfiltered truth about how I flipped the script—prioritising health, therapy, and balance without losing my edge. If you’ve ever felt like burning out is the only way to "make it," trust me, you’ll want to read this one.

"I’m Not Who You Think I Am" is not your typical designer glow-up story. It’s raw, it’s messy, and honestly, it’s way too real. We’re talking about the behind-the-scenes chaos they don’t show you on Instagram — the doubt, the wins that never feel big enough, and the people who can’t handle your shine (spoiler: that says more about them than it does about you). If you’ve ever felt like you’re running a race against your own potential, this one’s for you. By the end, you’ll realise that being "enough" was never the problem—you’ve been too much for the wrong people all along. Time to own it.

Steve Jobs once said, ‘Intuition is a very powerful thing, more powerful than intellect.’ That stuck with me—not just because of who said it, but because it’s the perfect description of where creativity lives. In the clouds, far from the grind. And trust me, the more time I spend there, the more I realise it’s the secret sauce to thriving in the fashion industry.

Fashion isn’t about the stitch count or the fabric; it’s about how it makes people feel. This post dives into the emotional core of design and why creating a connection with your audience is the true secret to building an iconic brand. Forget selling features—start crafting stories. Because in the end, it’s not logic that makes someone fall in love with your designs; it’s emotion.

This post explores how AI isn’t here to replace designers, but to empower them. By handling time-consuming tasks like trend analysis and customer insights, AI frees designers to focus on creativity and innovation. Embracing AI gives designers a unique edge, enhancing their vision and impact without overshadowing the human touch that makes fashion meaningful.

Think real fashion inspiration can be found behind a screen? Think again. This post dives deep into why experiencing the world firsthand is essential for crafting collections that leave a lasting mark. It’s about truly understanding the people you’re designing for, absorbing the rhythm of trends before they hit the mainstream. I’m sharing why travel is the ultimate muse, plus a look at some of the journeys that keep my creativity alive and thriving. Ready to uncover where true style begins? Keep reading.

Ever wonder if your job is holding you back? This post is a real talk about recognising when it’s time to leave a role that’s no longer serving you. This post dives into the hard truth of staying in a comfort zone, what it means to step into the unknown, and how finding your worth can open doors you didn’t think possible. If you’ve ever questioned your place in your career, this one’s for you. Keep reading to discover why growth requires risk.

Starting over in a foreign land? It’s not for the faint-hearted. After a thriving career in Chile, moving to Australia felt like the ultimate reset—where none of my past successes seemed to matter. I faced rejection, imposter syndrome, and endless challenges, all while trying to prove myself. But instead of letting it break me, I turned every setback into growth. This story is one of resilience, where failure isn’t an ending—it’s just the beginning of finding your voice again.

Explores the journey designers take to discover their unique creative voice in the fashion industry. It emphasises the importance of looking inward, drawing inspiration from personal experiences, and experimenting without fear. The post highlights how great designers develop their voice through patience, trial and error, and by staying true to their values, all while resisting the pressure to conform to fleeting trends. Ultimately, it’s a call to trust the process, embrace authenticity, and let your voice define your work.

This post explores how fashion designers can maintain their unique creative voice while working for established retail brands that already have a defined style and customer base. It highlights the challenge of balancing personal expression with the need to respect a brand’s history, existing aesthetic, and loyal audience. Through subtle innovation and creative problem-solving, designers can push boundaries within set frameworks, creating a dialogue between their vision and the brand’s legacy. The post dives into how designers navigate these limitations, ensuring their work remains fresh while staying true to the brand’s identity.

Explores the unseen realities of the fashion industry, contrasting its glamorous image with the relentless pressure and mental health struggles faced by designers and creatives. It delves into the anxiety, competition, and burnout that come with the constant need for reinvention, while also addressing the industry's shift toward sustainability and digital innovation. The post highlights the emotional toll of staying relevant in a fast-paced world and emphasises the growing need for conversations around mental well-being in fashion.