More Than Fashion Labels: How Loyalty and Connections Rule the Game

If there’s one thing I’ve learned in fashion, it’s this: your network is your lifeline!

Talent matters, of course, but relationships? That’s where the magic happens. This industry thrives on connection—people who open doors, have your back, and sometimes even become lifelong friends. And let me tell you, those bonds are worth more than any pay check.

Along the way, I’ve been lucky enough to meet incredible people. Some of my past bosses? They’ve gone from being mentors to friends I’ll treasure forever. We share laughs, advice, and memories of the chaos we survived together. Because here’s the thing: it’s not just about climbing the ladder or chasing the biggest paycheck. It’s about building trust, showing loyalty, and creating something that lasts beyond the deadlines and collections.

I used to think success was about the hustle—the next role, the next title, the next win. But over time, I realised it’s the people you meet who make it all worthwhile. It’s suppliers who go the extra mile because they know you value their work. It’s colleagues who stick by your side during those stressful all-nighters. And it’s those random coffee chats or after-work drinks where a colleague becomes a friend for life.

This job isn’t easy, and I’ve faced my share of tight deadlines and impossible challenges. But I’ve also seen how a strong network can save the day. Like the supplier who completely rearranged their schedule to help me pull off a last-minute project. They didn’t do it for the money; they did it because of the trust we’d built. That’s what loyalty and connection look like.

And honestly, those moments are what make this career so rewarding. It’s not just about creating beautiful clothes or collections; it’s about creating connections. Some of my closest friends today are people I met in this industry. We’ve shared crazy deadlines, champagne toasts, and even a few tears. These are the people who remind me why I love what I do.

But here’s the truth: building a network takes effort. It’s not about using people to get ahead or chasing connections for clout. It’s about showing up, being kind, and giving as much as you take. Loyalty matters, and so does treating people with respect—even when the pressure’s on.

And if you’re wondering if it’s worth it, let me tell you: it is. When you find the right people, hold on to them. Support them. Celebrate their wins. Those connections are what will carry you through the toughest days and make the best days even brighter.

When I think about who I want to be in this industry, it’s not Miranda Priestly. Sure, she’s iconic, but I’d rather be someone who inspires and lifts others up. I want my team to feel supported, confident, and energised around me. That’s the legacy I want to leave—a space where kindness and creativity can thrive together.

Fashion might be fast-paced and competitive, but connection and kindness will always be timeless. And if you ask me, those are the things that make this journey unforgettable.